Build a floristry business that feels as good as it looks.
You already know you’re capable of more as a florist, founder, and creative, but seeing what’s possible is only the beginning. Building it requires the right structure, system, and support to evolve the woman behind it.
Florist House is a home for the next generation of designers ready to grow alongside their business - combining coaching, community, and a signature methodology to support the path from vision to reality.
Built by florists for florists //
Designed for your development
FLORIST HOUSE
WHAT GOT YOU HERE WON'T GET YOU THERE
IT'S TIME TO TRY SOMETHING DIFFERENT
Florist House is built on four interconnected domains that support you in reaching your full potential as a florist: craft, creativity, business, mindset and nervous system.
The Efflorescence Model brings them into one complete system, where each domain shapes and strengthens the others. Together, they create a more complete picture of your development - helping you see where you are today, what deserves your attention next, and which area is most likely to shift everything else.
Every conversation, coaching session, challenge, and resource in Florist House is designed to strengthen one or more of these domains over time.
Reaching your full potential isn’t about mastering a single domain, it's about intentionally developing all areas until they are working together in service of the same vision. And as they strengthen, so do you - bringing you closer to becoming the florist, founder, and creative you’ve always been capable of becoming.
OPEN THE FLOWERS TO SEE WHAT'S INSIDE
WHAT
YOU GET
AS A
MEMBER
You can keep piecing together advice that wasn't built for florists, hoping the next reel, course or caption will finally click everything into place. Or you can step into a room built specifically to support the way you work - through seasons, enquiries, consultations, studio rent, growers, and the nervous system that has to hold it all.
THE DIFFERENCE
COACHING
MAKES
“Since we spoke this morning, I've registered my business, set up my banking and decided on a web hosting site. I feel like the gates have just opened in front of me… It really shifted me into gear.”
“I have a solid plan on my next steps and a clear vision, rather than before when I had lots of different thoughts but wasn't sure which ones to work on.”
“I feel clear headed and confident. I'm slowly defining who I am in the industry and the clients I want to attract.”
“Working with Bree over the past six months has been nothing short of transformative.”
“Bree's ability to listen, reflect, & ask the right questions has made a lasting impact on me.”
WHY
THEY
JOINED
“Joining was a no brainer.”
“I want to push my business to its full potential.”
“My main goal is consistency and making money right now.”
“I wanted somewhere I could continue to learn and be supported.”
“I joined because I am way too good at rationalising putting things off.”
Florist House is an ongoing coaching membership for wedding and event florists who want stronger business foundations, clearer strategy, and a more supported creative practice.
Florist House is for florists who are ready to build a more sustainable, profitable and considered business—whether you are establishing your foundations or refining an already active studio.
You receive access to Florist House coaching, community, practical business support, and resources designed to help you make clearer decisions and create momentum in your floristry business.
Florist House is an ongoing membership. It is designed to support you as your business evolves, rather than asking you to complete everything in a fixed timeframe.
Sessions are held regularly throughout the membership. You will receive the current schedule and details when you join.
No. Florist House can support you at different stages, from shaping an early business idea through to strengthening an established wedding and events practice.
You will receive your welcome information, access details, and guidance on how to begin making the most of your Florist House membership.
Your results will depend on your starting point and the action you take. The intention is steady, meaningful progress: clearer positioning, stronger systems, better sales conversations and greater confidence in your decisions.
Bring curiosity, honesty and a willingness to take action. You do not need to have everything figured out before you arrive.
The membership is designed for working florists. You can engage with the support, resources and sessions in a way that works around client work, weddings, events and seasonal workload.
Florist House gives you ongoing access to guidance, community and practical business learning, rather than a one-off service or a single solution to one immediate problem.
That is completely okay. You will be welcomed into a supportive environment where you can ask questions, learn at your own pace and apply what is most relevant to your business.
Yes. You can cancel your membership at any time, subject to the membership terms provided when you enrol.
MEET YOUR COACH
Bree Michaelas is a former Google program manager turned floral designer. Trading boardrooms for bouquets, Bree has developed a body of work that fuses high-end wedding and event florals with a forensic interest in how creative women build lives that can keep up with their ambition.
Her philosophy is simple: a floristry business doesn’t grow by tweaking one skill in isolation; it expands as you do, across your craft, creativity, business, and capacity to hold more. Florist House is built to support exactly that expansion.
As the lead coach inside Florist House, Bree teaches the frameworks she uses in her own business and private client work - from consultation psychology and sales strategy to content, client experience, brand-building, and beyond.
A Taurus, oat latte drinker, and frequent flyer, Bree shares her life with Rob in Melbourne, Australia, splitting her time between designing, writing for The Tall Poppy, hosting her podcast Cultivate, and working with private floristry clients.
THE BUSINESS YOU'RE DREAMING OF WON'T BUILD ITSELF
THIS IS YOUR
INVITATION TO TRY
SOMETHING
DIFFERENT
If you've got big ideas for your floristry business and the drive to
make them happen, but you're unsure how to bridge the gap between where
you are and where you want to be - you're in the right place.
And part of you already knows that. So, what are you waiting for?
JOIN FLORIST HOUSE
×
“Bree explained the why, pros, cons, and tiny little things to consider the whole way through.”
“If you're looking to take your business to the next level, Bree is the coach you need!”
“I would definitely recommend working with Bree.”
“It's a safe place to ask all the questions about what you want to achieve. It is one of the most supportive environments I have been in for discussing my business adventure.”
“Launched!! Up and running, meeting clients, making flowers, all thanks to you.”